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NEW YORK ( TheStreet) -- Monster Beverage (Nasdaq: MNST) hit a new 52-week high Thursday as it is currently trading at $65.56, above its previous 52-week high of $65.53 with 898,134 shares traded as of 3:25 p.m. ET. Average volume has been 1.2 million shares over the past 30 days. Monster Beverage has a market cap of $10.96 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 37.9% year to date as of the close of trading on Wednesday. Monster Beverage Corporation, through its subsidiaries, develops, markets, sells, and distributes alternative beverage category beverages in the United States and internationally. The company has a P/E ratio of 41.1, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7.