The Pantry, Inc. (Nasdaq: PTRY), the leading independently operated convenience store chain in the southeastern United States, today announced details for its second annual Roo Cup deal, a refillable cup for fountain and frozen beverages that captured the hearts of thirsty fans throughout the summer last year. The Roo Cup will return to Kangaroo Express convenience stores for another thirst-quenching summer season. The 2012 Roo Cup retails for just $6.99, plus tax, and can be refilled with any fountain or frozen beverage for only 25 cents through Labor Day at any of the more than 1,600 Kangaroo Express locations throughout the Southeast. Starting May 1, Kangaroo Express guests can pre-register on the Kangaroo Express Facebook page to reserve a 2012 Roo Cup and unlock an additional week of savings. Those who pre-register will receive a printable certificate with details to redeem in-store and purchase a Roo Cup starting May 16 at 7 p.m.—one week before the Roo Cup’s release to the public on May 23. Last summer, the 264,000 Roo Cups available sold in just four weeks to some very thirsty folks. While twice as many cups are available this summer, the online reservation system will ensure devoted Roo Cup fans don’t miss out on the added value the Roo Cup unlocks this year. “This is still the same Roo Cup that everyone knows and loves, but it’s gotten a serious makeover,” said John Fisher, senior vice president of marketing, merchandising and restaurant operations, Kangaroo Express. “We’re offering new QR code and text messaging deals to make it easier than ever for Roo Cup fans to stay cool all summer without breaking the bank.” Each newly designed cup has a QR code that customers can scan every Monday to access exciting videos, games, and giveaways. Fans can also join the Roo Cup Club by texting “ROOCUP” to “THEROO” (“843766”) to receive text messaging deals, such as free refill days. Additional in-store deals on candy, snacks and at participating restaurants inside Kangaroo Express stores are also available to keep the savings flowing all summer long.
Last year the Roo Cup incited a passion in Kangaroo Express fans like no other. This year, Kangaroo Express is seeking passionate devotees to be a part of the Roo Cup Street Team. To learn how to sign up for the street team and receive free Roo Cup swag to share with your community, visit www.kangarooexpress.com starting May 1. The Roo Cup Street Team members who generate the best energy and capture their town’s excitement for the Roo Cup may have a chance to answer the question, “What would you do with 100 Roo Cups?”For those who miss out on reserving a Roo Cup, they will be available to purchase in stores starting May 23, just in time for the official start to summer. Just hurry up – supplies are limited and Roo Cups are expected to go fast! About The Pantry and Kangaroo Express Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of February 3, 2012, the Company operated 1,618 stores in thirteen states under select banners, including Kangaroo Express®, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as fuel and other ancillary services designed to appeal to the convenience needs of its customers. For more information, visit www.kangarooexpress.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50253823&lang=en