PURE Bioscience Announces AHI As Strategic Customer In Facilities Services Market

PURE Bioscience, Inc. (NASDAQ: PURE ), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced Dallas-based AHI Facility Services, Inc. as a regional strategic customer in the contract facilities services market for the PURE Complete Cleaning, Sanitizing and Disinfecting System.

Todd Haddock, AHI’s President, said, “We focus on developing new strategies for future growth and building customer satisfaction. At a time when both environmental awareness and the threat from emerging pathogens are at their highest levels, the PURE Complete System strengthens our approach to market by balancing disinfecting efficacy with growing demands for use of green products. The competitive pricing of the PURE Complete System allows our customers to budget for PURE’s premium disinfectant without sacrificing cleaning quality.”

The PURE Complete System product line includes PURE Hard Surface disinfectant and food contact surface sanitizer, PURE Multi-Purpose Cleaner Concentrate and PURE Floor Cleaner Concentrate.

Haddock continued, “We are presenting the PURE Complete System to our existing customers and are also leveraging its benefits to attract new business. Our growing base of clients using PURE products includes the corporate headquarters of Fossil, Inc.; Dr. Pepper Snapple Group, Inc.; McAfee, an Intel Company; and Dell Inc. as well as Metrocrest Hospital Authority, First United Methodist Church of Plano and Northwood Church in Keller, Texas.”

AHI provides integrated facilities services in seven states for commercial, institutional, food processing, technology, retail, educational and medical clients, including several Fortune 500 companies.

James McClenahan, Vice President of Sales for PURE Bioscience, stated, “AHI is an important customer for PURE products because of its broad customer base in a variety of industries and its strong reputation for providing responsible, cost-saving and innovative facility services. AHI is committed to offering environmentally responsible and sustainable product solutions, and its early success in implementing the PURE Complete System is establishing reference accounts to support our ongoing marketing program.”

About the PURE Complete Cleaning, Sanitizing and Disinfecting System

US EPA registered PURE Hard Surface disinfectant and food contact surface sanitizer provides an unparalleled combination of high efficacy and low toxicity with 30-second bacterial and viral kill times and 24-hour residual protection. SDC-based PURE Hard Surface completely kills resistant pathogens like MRSA and Carbapenem-resistant Klebsiella pneumoniae (NDM-1) and also effectively eliminates dangerous fungi and viruses including HIV, Hepatitis B, Hepatitis C, Norovirus, Influenza A, Avian Influenza and H1N1 as well as hazardous food pathogens such as E. coli, Salmonella and Campylobacter. PURE Hard Surface delivers powerful broad-spectrum efficacy while remaining classified as least-toxic (Category IV) by the US EPA, and its active ingredient, SDC, has been determined Generally Recognized as Safe (GRAS) for use as a biocide on food processing equipment, machinery and utensils.

PURE’s Multi-Purpose Cleaner and Floor Cleaner concentrates are non-toxic, environmentally responsible cleaning products protected by SDC, a natural, non-toxic antimicrobial. SDC ensures the dblquality and safety of PURE Floor Cleaner and PURE Multi-Purpose Cleaner without human or environmental exposure to toxic chemical preservatives. PURE Floor Cleaner and PURE Multi-Purpose cleaner are non-flammable and contain no EDTA, phosphates, ammonia or bleach as well as no VOCs or NPEs. PURE Floor Cleaner and PURE Multi-Purpose Cleaner provide professional strength cleaning in a concentrate formula that yields a 1:128 use dilution that is safe for use on all resilient surfaces. The PURE Complete system strengthens infection control and sustainability programs while providing a cost-effective and user-friendly solution.

About AHI

For more than 40 years, AHI Facility Services, Inc. has provided world-class integrated facility services to Fortune 500 companies and commercial building owners nationwide. In addition to providing janitorial services for commercial buildings, AHI also services clean data rooms, manufacturing plants and medical facilities. AHI is a comprehensive service provider, offering floor and carpet care, general maintenance, recycling programs, document shredding and implementation of LEED and green programs for clients. AHI is headquartered in Dallas, Texas with offices in Houston and Austin. For more information visit www.ahifs.com.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE’s proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today’s global trend toward industry and consumer use of “green” products while providing competitive advantages in efficacy and safety. Patented SDC is an electrolytically generated source of stabilized ionic silver, which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project,” "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, the Company’s cash position and liquidity requirements, the Company’s failure to implement or otherwise achieve the benefits of its strategic initiatives, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Copyright Business Wire 2010

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