|No matter how clever Google Drive is, when you take a look at the market you'll see a flood of competition will likely strip it of any real value.|
I understand why Google felt it had to have some sort of syncing and storage business: Heaven knows how, but storage and syncing have become sexy. Market leader -- and soon-to-be IPO darling -- San Francisco-based Dropbox has been openly taunting Mountain View, Calif.-based Google since back in 2011. It raised a serious war chest of $257.2 million from A-list investors such as Benchmark Capital, Goldman Sachs ( GS) and Greylock Partners. That kind of cash, in turn, legitimized a flurry of other syncing and storage wannabes: SugarSync, Box, Wuala and SpiderOak. Tech blue chips followed. Microsoft ( MSFT) tweaked its online storage offerings, based around SkyDrive, by adding something called Windows Live Mesh. And of course, there's Apple ( AAPL), which just cannot stop hyping its iCloud content-sharing tool.