Molson Coors Brewing Company ( TAP) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 1.1%. By the end of trading, Molson Coors Brewing Company fell 24 cents (-0.6%) to $41.28 on light volume. Throughout the day, 942,255 shares of Molson Coors Brewing Company exchanged hands as compared to its average daily volume of 1.4 million shares. The stock ranged in price between $41.25-$41.88 after having opened the day at $41.79 as compared to the previous trading day's close of $41.52. Other company's within the Consumer Goods sector that declined today were: Enova Systems ( ENA), down 17.2%, Iconix Brand Group ( ICON), down 14.6%, Shiner International ( BEST), down 9.8%, and Cybex International ( CYBI), down 9.2%.

Molson Coors Brewing Company manufactures and sells beer and other beverage products. Molson Coors Brewing Company has a market cap of $6.39 billion and is part of the food & beverage industry. The company has a P/E ratio of 11.3, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 4.6% year to date as of the close of trading on Tuesday. Currently there are no analysts that rate Molson Coors Brewing Company a buy, one analyst rates it a sell, and five rate it a hold.

TheStreet Ratings rates Molson Coors Brewing Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and attractive valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Verso Paper ( VRS), up 22.3%, Ethan Allen Interiors ( ETH), up 11%, Swisher Hygiene ( SWSH), up 9.6%, and Dana ( DAN), up 9.4%, were all gainers within the consumer goods sector with General Motors ( GM) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).