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Even the big guys have had a tough time selling to millennials, who generally shun brand loyalty. The push toward craft brewing doesn't help, either.
Michelob Ultra's Super Bowl beer ad wants you to believe that the 95-calorie beer, you'll look like actor super fit Chris Pratt.
Dry January or 'Drynuary' brings beer consumption to a halt for many drinkers, but there are ways to cut back on alcohol and calories if you don't want to cut beer completely.