Sirius XM Radio Inc. (SIRI): Today's Featured Media Winner

Sirius XM Radio ( SIRI) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 1%. By the end of trading, Sirius XM Radio rose 2 cents (0.7%) to $2.20 on light volume. Throughout the day, 22.1 million shares of Sirius XM Radio exchanged hands as compared to its average daily volume of 53.1 million shares. The stock ranged in a price between $2.19-$2.22 after having opened the day at $2.22 as compared to the previous trading day's close of $2.19. Other companies within the Media industry that increased today were: ReachLocal ( RLOC), up 8.6%, Gray Television ( GTN), up 7.1%, Digital Cinema Destinations ( DCIN), up 6.7%, and Sinclair Broadcast Group ( SBGI), up 6%.

Sirius XM Radio Inc. provides satellite radio services in the United States and Canada. The company broadcasts approximately 135 channels, including music, sports, entertainment, comedy, talk, news, traffic, and weather channels on subscription fee basis through two satellite radio systems. Sirius XM Radio has a market cap of $8.11 billion and is part of the services sector. The company has a P/E ratio of 30.6, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 20.3% year to date as of the close of trading on Tuesday. Currently there are five analysts that rate Sirius XM Radio a buy, one analyst rates it a sell, and three rate it a hold.

TheStreet Ratings rates Sirius XM Radio as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, compelling growth in net income, revenue growth and notable return on equity. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, LodgeNet Interactive Corporation ( LNET), down 37%, Scholastic Corporation ( SCHL), down 7.2%, Promotora de Informaciones SA/FI ADR ( PRIS), down 6.2%, and Salem Communications Corporation ( SALM), down 5%, were all losers within the media industry with Constant Contact ( CTCT) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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