Nike Inc. (NKE): Today's Featured Consumer Non-Durables Winner

Nike ( NKE) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 1.1%. By the end of trading, Nike rose $2.28 (2.1%) to $109.03 on average volume. Throughout the day, 2.1 million shares of Nike exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in a price between $106.93-$109.06 after having opened the day at $107.17 as compared to the previous trading day's close of $106.75. Other companies within the Consumer Non-Durables industry that increased today were: Verso Paper ( VRS), up 22.3%, Swisher Hygiene ( SWSH), up 9.6%, Ocean Bio-Chem ( OBCI), up 7.9%, and STR Holdings ( STRI), up 6.5%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Nike has a market cap of $40.43 billion and is part of the consumer goods sector. The company has a P/E ratio of 22.9, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 10.8% year to date as of the close of trading on Tuesday. Currently there are 13 analysts that rate Nike a buy, one analyst rates it a sell, and four rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Shiner International ( BEST), down 9.8%, Fibria Celulose ( FBR), down 5.8%, Forward Industries ( FORD), down 5.5%, and Cereplast ( CERP), down 5%, were all losers within the consumer non-durables industry with Iconix Brand Group ( ICON) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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