If You Missed Apple's Big Move Today, It's Still Not Too Late

NEW YORK (TheStreet) -- By now you've probably had your fill of Apple earnings information.

If you're long -- betting on a rise in the stock -- you're happy you didn't let the recent dip prompt you to sell. If you listened to fellow contributor Richard Saintvilus, you're now beyond happy.

As Richard so eloquently said, Apple is the "Dos Equis Guy" stock and will likely be for some time. If we can agree that Apple is the Dos Equis of stocks, the next step is to figure out how to gain a little Dos Equis magic for our own portfolio.

Fortunately, Apple makes this part surprisingly easy. With a mix of patience, smarts and discipline, an investor not only can take part in Apple's success, but to do so with lower risk compared to your neighbor. Apple is the king of pullback buys. View a daily chart and you'll see the pullbacks time and again. Apple is a technical trader's dream stock. Each time it gets extended, it dips. With each pullback, an investor has another opportunity to buy.

Should you look to buy now? With a long-term time horizon, it's always a good time to buy, except after a quick move higher.

Not everyone has a long-term horizon in investing. I am one of the many who believes being quick on my feet outweighs most long-term buy-and-hold strategies. I also have the luxury of sitting at a trading desk every day. Most others do not.

Do not try to time the market if you're not watching it 12 hours a day. Do not try to time the market down to the day. And, when you can, use options to mitigate the stress of having to try to time the market.

Apple is a stock that not only has options available, but they are highly liquid and come in monthly as well as weekly flavors.

For example, Apple is currently trading near $608 a share -- up about $50, or 10%, from yesterday. By selling the May $600 strike put option for about $15.25, one of two things may happen. Either Apple continues to move higher for now and you realize a gain of $1,525 per contract. If Apple does close below $600 on options expiration day in May, an investor owns Apple for $584.75 a share, a discount of $23.25 a share. For someone who wants to buy on a dip, this is one way to do it now.

Even with widespread counterfeiting in China, many luxury brands are experiencing success in the Middle Kingdom, albeit not likely as much if the Chinese government enforced intellectual property rights more rigorously. Along with Apple reporting strong Asian sales, other companies have also posted impressive numbers.

Coach, the well-known luxury handbag maker, reported strong revenue growth and earnings in the Chinese market. The sales are so strong, in fact, that the Board of Directors announced an increase in the dividend. Coach increased the store count in China by five, bringing the total to 85 stores in mainland China. This is important to Apple investors because it helps demonstrate a growing desire by Chinese to buy high-quality name-brand products at premium prices.

Perhaps Apple's biggest challenge in China is keeping one step ahead of Google's Android and the plethora of smartphone manufactures in and around that country. Nokia has recently found its way into the media headlines with the Lumia 900.

It remains to be seen if Nokia can take market share from Apple and Android. We have seen this movie before with the Palm Pre back in 2009. Unlike a Hollywood story, it didn't end very well for Palm. Nokia will not only need to produce enough Lumia's to build critical mass, but follow up with another solid product or fall into irrelevancy as other makers undoubtedly push ahead.

With Apple's titanium-strong balance sheet, growth and low price-to-earnings, it's a safe bet to assume Apple's story is far from over and the best is yet to come.

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