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NEW YORK ( TheStreet) -- Coca-Cola (NYSE: KO) hit a new 52-week high Wednesday as it is currently trading at $74.90, above its previous 52-week high of $74.48 with 3.5 million shares traded as of 11:35 a.m. ET. Average volume has been 7.8 million shares over the past 30 days. Coca-Cola has a market cap of $166.88 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 5.3% year to date as of the close of trading on Tuesday. The Coca-Cola Company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. The company primarily offers sparkling beverages and still beverages. The company has a P/E ratio of 19.8, above the average food & beverage industry P/E ratio of 19.6 and above the S&P 500 P/E ratio of 17.7.