Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced the addition of 336 New Colors to its PANTONE ® PLUS SERIES, bringing the total to 1,677 colors.
336 New Colors (Photo: Business Wire)
Introduced in 2010, the PANTONE PLUS SERIES is the next generation of the PANTONE MATCHING SYSTEM ® – the defacto standard for color communication in the graphic arts market. The PLUS SERIES provides an accurate way for designers to communicate and control color throughout the entire design process – from inspiration to final output. The 336 New Colors offer designers more options and flexibility in the creative process and will become permanent standards in the PLUS SERIES Color Library. The 336 New Colors enrich the current PLUS SERIES palette, providing a more comprehensive selection. All color families are extended to include a wider variety of values, saturation and undertones – from subtle pastels and reliable mid-tones to the intensity of deep tones, vivid brights and vital, nuanced neutrals. “Color is integral to every project. The more colors I have to choose from, the easier it is to translate from fragrance to color,” said Matt Fadness, partner at Through Smoke Creative in Sausalito, Calif., a design firm specializing in home fragrance and body care scent and packaging design for brands including The Gap, Restoration Hardware and William Sonoma. “We need to form a strong connection between fragrance and color during the product development process and spend a lot of time choosing the precise hue. The additional colors in the PANTONE PLUS SERIES will give us greater flexibility and latitude to translate color into product.”
Shares of X-Rite (Nasdaq:XRIT) have taken a tremendous swing upward. The stock is trading at $5.54 as of 9:30 a.m. ET, 38.5% above Monday's closing price of $4. Volume is at 628,978, 6.4 times the daily average of 98,800.