By Christina Cheddar Berk, News Editor NEW YORK ( CNBC) -- No wonder an iPad still remains somewhat of a status symbol. A recent study has found that most of the users of the newest version of the iPad are confined to wealthier, coastal states. Although Apple's ( AAPL) new iPad has been on the market for about a month, it already accounts for about 9% of all iPad traffic, according to Chitika Insights, the independent research arm of online ad network and data analytics firm Chitika. After seeing this rapid rate of adoption, Chitika took a closer look at the traffic coming from these devices. Using Census Bureau information as well as data pulled from the Chitika network, the firm discovered a close relationship between states with high median income and a high share of new iPad traffic. California, Hawaii, Nevada, Washington, D.C., and Washington State topped the list of states with the highest share of new iPad traffic, Chitika said.
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And the revenue trends are mirroring the increase in traffic. As we have seen in other studies, shoppers who are using a tablet, which is most likely an iPad, can be more likely to buy than other shoppers. In the study, about 22% of retailers said the conversion rate for shoppers on tablet was "significantly or somewhat higher" than that of PC shoppers. For 21% , the rate was about the same, while 23% said it was "significantly or somewhat lower," and 22% said they don't know. This will become more important as sales continue to shift online and to mobile devices. By 2015, U.S. retail ecommerce sales are expected to reach $279 billion, according to a recent student by PwC. And the acceleration of the trend may be even more profound on a global basis. PwC's study, which was based on a survey of more than 7,000 consumers around the world, discovered 20% of consumers had made their first online purchase within the past year, suggesting a large runway ahead. That said, consumers are very confident about their shopping savvy, and that is going to be a challenge for retailers because many are lagging behind what consumers expect from them. Consumers turn to online and mobile devices because they are easy and convenient 24 hours a day, according Lisa Feigen Dugal, PwC's U.S. retail and consumer sector advisory leader, and Ian Kahn, the firm's U.S. advisory director. They said retailers have to become more innovative with their online and digital offerings, improve their brick-and-mortar stores to focus on quality and customer satisfaction rather than price and selection, and focus on satisfying customers across all channels, instead of viewing digital channels as a competitor. "Retailers are just getting to the point where they are beginning to integrate and understand what that means," Dugal said. --Written by Christina Cheddar Berk at CNBC