The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.NEW YORK ( TheStreet) -- Finally, outside of Apple ( AAPL) and Google ( GOOG), things are getting exciting once again in tech. In case you have not been paying attention, let me give you a swift rundown of several stories that have been nicely covered here on TheStreet and elsewhere over the past several months:
In several industries, particularly media, partnerships have become increasingly important. We've seen it happen somewhat rapidly with collaboration between Coinstar ( CSTR) and Verizon ( VZ), and Disney ( DIS) and Comcast ( CMCSA), just to name a few. Content owners and deliverers, broadcasters, media and telecommunications giants have come to realize that they're much stronger if they operate as a more unified front. These associations give them the ability to better serve consumers who expect to be able to consume content across devices anywhere and anytime. It's really not all that different in tech, particularly in the gadget and PC spaces. This is one reason why Apple is so successful. You can now download something to your Macbook and it instantly appears on your iPad and iPhone. This is exactly the direction Microsoft is headed with Windows 8. The writing is clearly on the wall. Somebody, outside of Google, is set to be more than just a feeble competitor to Apple.