The Knot Presents First-Ever Bridal Fitness Program: Bridalicious® Boot Camp

Nearly every bride wants to lose weight for her wedding; in fact, according to The Knot Health & Fitness Study, a not-so-surprising 84% of brides plan to get in better shape for their weddings. TheKnot.com, the #1 online wedding planning resource, today announced that it is now offering a fun, comprehensive and healthy fitness solution to help brides get in the best shape of their lives for their big day and beyond: Bridalicious® Boot Camp by The Knot, in partnership with certified fitness trainer and bridal fitness expert Doug Rice.

The Bridalicious® Boot Camp by The Knot package includes:
  • 12 targeted, energizing workouts on 8 DVDs
  • 4 e-Books with extra tips and tricks, including:
    • The Big Day Diet nutritional plan
    • For Better, For Worse: A Bride’s Guide to Better Eating
    • Go-To Guide with a workout calendar
    • The Final Engagement, a custom eating plan for the final 21 days before the wedding

“Brides these days are going to extreme measures in an effort to look their best for their weddings, which is why we’ve partnered with Doug Rice to offer a healthy and safe way to get in shape,” said Carley Roney, cofounder and editor in chief of TheKnot.com. “I have personally taken Doug’s classes, and his workouts are incredible. We wanted to make sure every bride had a chance to be trained by such a motivating trainer in such a fun way.”

In addition to the DVDs, TheKnot.com is providing brides with additional fitness, motivational and nutritional tools. The site updated its community message boards to offer brides an opportunity to get bonus tips and have their top questions answered by fitness guru Doug Rice on its weekly “Fitness Fridays” feature on the community boards and Twitter. Plus, there are interactive areas where the community of brides getting in shape together can help one another through the process.

About TheKnot.com

The Knot is the nation's leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; and The Knot books (published by Random House and Chronicle). The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO) ( http://www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.

About Doug Rice

Doug Rice has been working with brides in his Bridalicious® Boot Camp workout classes since 2005, when he launched the program in Los Angeles, and has helped thousands of brides shape up and slim down for their wedding day. He is a certified fitness trainer.

Note to editors: Doug Rice and editors from TheKnot.com are available for interviews and segments. Please contact Stephanie Fraiman for more information.

Copyright Business Wire 2010

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