Magento, a leading eCommerce platform provider with over 110,000 merchants worldwide and a part of X.commerce, an eBay Inc. company, today announced a strategic partnership with 500friends, Inc., the premier social loyalty solution for e-commerce retailers. The joint venture gives Magento merchants access to 500friends’ market leading white-label social loyalty platform LoyaltyPlus™. The award winning LoyaltyPlus™ platform provides retailers with a comprehensive white label social loyalty solution including comprehensive gamification capabilities and the sophisticated dashboard and analytics needed to accurately measure the impact of the loyalty program against key business metrics. The Magento platform, an open-source platform that offers merchants complete flexibility and control over the presentation, content and functionality of their online store, is built to allow for easy integration of desired solutions like LoyaltyPlus™. Implementing LoyaltyPlus™ will allow Magento merchants to incent, measure and reward the customer behaviors that matter most to their brand, such as writing reviews, referring friends, sharing products on Facebook or Twitter and frequent purchasing. The insight gained on such influential behaviors across the brand’s social graph is critical in turning shoppers into loyal customers and loyal customers into brand advocates. Designed and built by a team of e-commerce experts, LoyaltyPlus™ is proven to significantly increase key business metrics including average order value, purchase frequency, cost of acquisition and lifetime value. "Through the Industry Partner program Magento provides valuable technology solutions that extend the functionality of a merchant’s store. The LoyaltyPlus™ solution is seeing rapid adoption across the retail segment and welcoming 500friends as a Magento Platinum Partner reaffirms our commitment to giving our merchants access to the best solutions available in the marketplace," said Jeff King, Sr. Director, Strategy and Partner Development, X.commerce. “Magento and 500friends share a fundamental commitment to providing all retailers, regardless of size, with the tools they need to create and manage world-class e-commerce sites. Becoming a Magento Platinum Partner was an obvious continuation of our effort to deliver on that promise,” said Justin Yoshimura, CEO of 500friends.