The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage."There is winning and there is misery." -- Bill Parcells NEW YORK ( TheStreet) -- If you have been an investor in beleaguered tech giant Research in Motion ( RIMM)over the past couple of years, it is safe to say that you are feeling pretty miserable. If you're not feeling some form of misery then you are probably not paying attention. Better yet, I would like to hear from you so you can share your coping strategies because as the quote above from legendary coach Bill Parcells states, there is no middle ground between winning and misery. It's a foregone conclusion that RIM has lost its fight with Apple ( AAPL) and Google ( GOOG) over the smartphone and devices market -- a market that by all accounts that it perfected after trouncing Palm in the same manner that it now finds itself. What is the silver lining and can it recover?
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Focus on serviceThe argument is, it worked for IBM ( IBM) then why not RIM? But as noted previously, RIM has to be willing to get creative and think beyond the enterprise. Its mobile fusion service is a decent start, but it can yet re-invent itself by again becoming a consumer favorite. The company should think outside the box and inside the car by acquiring satellite radio giant Sirius XM ( SIRI). Although unlikely, it remains an option that I believe would make some sense for RIM. The idea is that it would separate the company from its dying enterprise footprint and further its own BBM Music Service strategy -- one that now has a new $5 a month cloud-based offering. The service allows subscribers to share songs with fellow subscribers while also allowing users to select up to 50 songs per session, which means the more BBM friends a subscriber has, the more music selections that will be made available to the user via the cloud. This idea has Sirius Synergy all over it, especially considering that RIM's new BlackBerry 10 OS would work wonders for Sirius' new Lynx radios.
"Since I last spoke to you back in January, I undertook a comprehensive internal review to assess the state of RIM's business. I did my own reality check on where the entire company really is. I think as the benefit of going through this process from the vantage point of CEO, it is now very clear to me that substantial change is what RIM needs. I am focused on creating long-term value for this company, and I'm committed to do whatever it takes to deliver on that commitment."I have to say that I was impressed by this statement and what I felt was a sincere appraisal of exactly where RIM is today. The company now plans to refocus on the enterprise business in an effort to capitalize on its current position in that segment. It admitted that it dropped the ball on the bring-your-own-device (BYOD) movement -- an