Estee Lauder "Given powerful global brand equity, leading market positions in the prestige beauty category, and rising market shares across key business segments, we believe shares of EL should trade relatively in line to other large-cap comparables, such as Colgate-Palmolive and Procter & Gamble," Wedbush analysts wrote in an April 16 report. Shares of Estee Lauder hit a 52-week high Friday of $64.66. The stock's 52-week low of $40.76 was set on Oct. 4. Estee Lauder's forward P/E is 24.82; the average for personal products is 16.09. For comparison, Avon Products ( AVP) has a lower forward P/E of 13.15. Analysts were split on Estee Lauder with 10 giving the stock a buy rating and another 10 rating it hold. TheStreet Ratings gives Estee Lauder an A+ grade with a buy rating and $81.91 price target. The stock has risen 14.64% year to date.