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NEW YORK ( TheStreet) -- Colgate-Palmolive Company (NYSE: CL) hit a new 52-week high Friday as it is currently trading at $98.85, above its previous 52-week high of $98.77 with 996,779 shares traded as of 11:35 a.m. ET. Average volume has been 2.1 million shares over the past 30 days. Colgate-Palmolive has a market cap of $46.36 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are up 6.6% year to date as of the close of trading on Thursday. Colgate-Palmolive Company, together with its subsidiaries, manufactures and markets consumer products worldwide. The company has a P/E ratio of 19.9, above the average consumer non-durables industry P/E ratio of 19.6 and above the S&P 500 P/E ratio of 17.7.