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NEW YORK ( TheStreet) -- Under Armour (NYSE: UA) hit a new 52-week high Friday as it is currently trading at $99.83, above its previous 52-week high of $99.35 with 1.1 million shares traded as of 10:25 a.m. ET. Average volume has been 1.2 million shares over the past 30 days. Under Armour has a market cap of $3.9 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are up 34.4% year to date as of the close of trading on Thursday. Under Armour, Inc. engages in the design, development, marketing, and distribution of apparel, footwear, and accessories for men, women, and youth worldwide. The company has a P/E ratio of 52.4, above the average consumer non-durables industry P/E ratio of 51.5 and above the S&P 500 P/E ratio of 17.7.