NEW YORK ( CNBC) -- Priceline ( PCLN) is profiting from the old adage that good things come to those who wait. Its Booking.com Tonight application, launched last week, is picking up a lot of traffic from mobile-savvy travelers who land in an airport and only then order a rental car or a hotel room, CEO Jeffery Boyd told CNBC's "Squawk on the Street" Thursday. According to Boyd, Priceline has noticed an interesting pattern: The majority of U.S. reservations were made the same day and usually within a couple of hours of checking into a nearby hotel or picking up a car from the rental counter, at which point travelers can get discounts of up to 50% from Priceline suppliers. "Being able to give our suppliers, the hotel and the rental car companies in particular, information about where a customer is at a given point in time allows them to hone their discounting strategy and capture customers making a last-minute booking," he pointed out.
By Margo D. Beller, Special to CNBC.com
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