Iteris Delivers 100,000th Vantage Camera For Vehicle Detection

Iteris, Inc. (NYSE Amex:ITI), the leader in providing intelligent traffic management information solutions, has delivered a milestone 100,000th Vantage® vehicle detection camera to the traffic management industry. Vantage cameras and processors are used in combination with sophisticated video image processing algorithms as complete vehicle detection systems that offer unmatched functionality throughout a broad range of traffic management applications.

“We would like to thank our customers, associates, and distribution partners for helping us achieve this major milestone,” said Abbas Mohaddes, president and CEO of Iteris. “This accomplishment is a testament to the strength of our team who has consistently produced superior products hallmarked by our customers as ‘easy-to-use.’ Our commitment to excellence continues to support Iteris’ market leadership in product capability and customer service.”

The Vantage sensor system can capture and analyze video images through sophisticated algorithms, providing traffic engineers accurate vehicle detection information. The versatility of the product enables users to apply a wide range of detection applications to optimize traffic flow throughout a transportation network. In addition to Vantage detection systems, Iteris offers a comprehensive portfolio of software-based sensor solutions to the traffic management industry. The Vantage detection system has been deployed by hundreds of agencies in North America, Asia, Latin America, Europe, and the Middle East.

About Iteris, Inc.

Iteris, Inc. is the market leader in providing software-based information solutions to the intelligent traffic management industry. The company’s decades of expertise in traffic management, along with superior services and patented products help measure and manage the performance of transportation networks. Iteris also provides traffic information to the traveling public, empowering them to make better trip choices. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. For more information, please call 1-888-329-4483 or visit www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance, and expected benefits of our technology, including our Vantage vehicle detection systems, our market opportunities both domestically and abroad, our strategies, and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, the market acceptance of our technologies and the products that incorporate our technologies; the timing and successful completion of product qualification and the risks of non-qualification; market acceptance of our Vantage vehicle detection systems and the applications that incorporate these systems; budget constraints and changing governmental priorities; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product and service offerings from competitors and other competitive or governmental pressures; and the general economic, political, and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website ( www.sec.gov).

Copyright Business Wire 2010

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