Procter & Gamble’s (NYSE: PG) Bounty brand is “Bringing It” back into the classrooms at Hughes STEM High School this week. For the third year in a row, Bounty will be extending a series of challenges to middle and high school students at the Cincinnati institution to help strengthen the students’ real-world problem-solving abilities. With a record-breaking participation rate, Bounty will be pairing the students up with the brand’s business team for a five-day program running April 16 - 20, 2012.
Students from Hughes STEM High School participate in a Bounty paper towels challenge activity. (Photo: Business Wire)
To help spur the educational development of the Cincinnati-area, Bounty kicked off their week-long program on Monday with students at the P&G Winton Hill Business Center offices. During the kickoff, Bounty employees were able to share first-hand perspective on their careers with participants and conducted interactive product demonstrations to help the students understand the science behind papermaking. Back in the classroom, students were able to put their knowledge to the test as they began work on challenge activities, including Super Soaker, Weight Lifter, Skyscraper and Egg Drop. Each activity is designed specifically to engage students and help them learn the fundamentals of scientific data collection and analysis. “As a brand, Bounty wants their consumers to be creative and hands-on in hopes that it will lead to innovation,” said Dave Lee, P&G brand manager, Bounty. “By providing the students of Hughes STEM High School real work experience we are taking a first look at those who could pilot future innovations for our brand and continue our mission to ‘bring it’ in everything that they do.”