Apart from investing in training to build the careers of its partners, Starbucks will also set aside an additional RMB1million for the Starbucks China Caring Unites Partners (CUP) Fund, which will be used to provide financial assistance to partners in times of significant or immediate needs.“As Starbucks enters an exciting, historic phase of our growth in China, our partners will have unprecedented opportunities to build promising careers with the company,” said Belinda Wong, president of Starbucks China. “We want them to grow together with us, and will invest in equipping them with the right skills to take on the new career opportunities, within Starbucks, as we continue our business growth momentum in the market. Starbucks is committed to helping and enabling each of our partners to achieve their fullest potential and realize their career aspirations.” In addition to investing in partners, Starbucks is also focusing on helping local communities thrive as another key facet of its vision for its growth in China. Through its various community outreach initiatives in 2011, Starbucks partners and customers across Mainland China contributed close to 25,000 community service hours. To further strengthen its coffee authority and leadership in China, Starbucks has committed to helping local farmers elevate the coffee quality in Yunnan Province while bringing the best of Yunnan coffee to the rest of the world. Through the numerous Starbucks Yunnan Coffee Project planned initiatives, including the increased and direct sourcing of Yunnan coffee and a Starbucks Farmer Support Center, which will be operational within 2012, Starbucks aims to complete its entire value-chain in China – from coffee seed to its authentic Starbucks Experience in the stores. As it expands its footprint in China, Starbucks will also continue its efforts to connect directly with its customers and understand their needs with respect to the local culture. Starbucks new store designs, which includes its Xintiandi store in Shanghai and its Qianmen store in Beijing, focuses on the balance of the Starbucks heritage and coffee expertise with that of the local environment and cultural heritage.
About Starbucks Coffee CompanySince 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and www.starbucks.com.cn. Forward-Looking Statements This release contains forward-looking statements relating to certain company initiatives, strategies, plans, trends and expectations regarding China, including partner (employees) headcount, the growth and size of the market and timing, the company’s investment approach in China, partner-focused and community-focused initiatives, expansion efforts, number of stores, the pace and form of growth, innovations, connections with our customers, store experience and performance, and leadership position in China. These forward-looking statements are based on currently available operating, financial and competitive information and are subject to a number of significant risks and uncertainties. Actual future results may differ materially depending on a variety of factors including, but not limited to, coffee, dairy and other raw material prices and availability, costs associated with, and the successful execution of, the company’s initiatives, strategies and plans in China and the other markets in which Starbucks does business, changes and uncertainties in economic, social, political and regulatory conditions in China, the acceptance of Starbucks products in China, foreign currency and exchange fluctuations, the impact of competition and other risks detailed in the company filings with the Securities and Exchange Commission, including the “Risk Factors” section of Starbucks Annual Report on Form 10-K for the fiscal year ended October 2, 2011. The company assumes no obligation to update any of these forward-looking statements.