Shaw’s® Supermarkets Launches “From Deli To Dugout Sweepstakes” On The Red Sox Radio Network

Entercom Communications and Shaw’s® Supermarkets are once again excited to continue their relationship with WEEI Sports Radio and the Red Sox Radio Network with the launch of the “ From Deli to Dugout Sweepstakes.” The in-store campaign will offer Shaw’s customers a chance to win prizes throughout the baseball season.

Similar to last year’s initiative, this year’s weekly sweepstakes will reward one lucky customer each week for buying specific Dietz & Watson items with their Shaw’s Rewards Card. The promotion is designed to highlight the high-quality deli offerings that are available to Shaw’s customers every day by featuring a different Dietz & Watson deli item each week of the season. Shaw’s Rewards Card members who purchase the deli item of the week will receive automatic entry into the “From Deli to Dugout Sweepstakes” with a chance to win great prizes, including the opportunity to watch batting practice on-field, and the chance to get their name displayed on the jumbotron.

“We are so pleased to have such a perfect broadcast partner. Shaw’s regional footprint and importance within the lives of New Englanders mirrors what we offer on WEEI and the Red Sox Radio Network. It’s a commitment to our communities and to the people who live there,” said Jeff Brown, VP/Market Manager Entercom Boston.

“As an organization that has been part of New England for over 150 years, Shaw’s has a mutual understanding of the passion and tradition that exists with Red Sox fans,” said Mike Stigers, president, Shaw’s. “It’s why our relationship with WEEI and the Red Sox Radio Network is such a natural fit. We are excited to partner with them once again on another season and offer our customers a chance to win some exclusive prizes.”

The sweepstakes are open only to legal residents of Massachusetts, New Hampshire, Maine, Vermont and Rhode Island who are 18 years of age and older at time of entry. Beginning on April 13, 2012, all customers who use a Shaw’s Rewards Card to purchase a qualifying deli item at participating Shaw’s Supermarkets and/or Star Market locations will be automatically entered into the “From Deli to Dugout Sweepstakes.” The contest runs through September 27, 2012. For more information about the “From Deli to Dugout Sweepstakes” please visit www.shaws.com or connect with us on Facebook at http://www.facebook.com/Shaws.

About Shaw’sShaw’s, Osco and Star Market are part of the nationwide SUPERVALU® INC. (NYSE: SVU) family of grocery stores. Shaw’s is one of the oldest continuously operated supermarkets in the United States with its roots dating to 1860. Throughout five New England states, there are 169 store locations employing approximately 21,000 associates. For more information about Shaw’s, visit the all-new web site at: www.shaws.com.

About EntercomEntercom is one of the nation’s largest radio broadcasters with operations, pro forma for pending acquisitions, in San Francisco, Boston, Seattle, Denver, Sacramento, Cincinnati, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

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