NEW YORK, April 17, 2012 /PRNewswire/ -- MWW Group ( www.mww.com), one of the top ten global independent public relations firms, announced today that Alan Araujo has joined the firm as director of social strategy. Araujo will manage the social media team in the firm's award-winning Dialogue Digital practice, delivering insight driven strategies for their client's innovative social media platforms that are tightly integrated with their overall PR programs. Araujo reports to Jared Hendler, executive vice president, global director of digital and creative. Araujo brings expertise from a wide variety of industries including technology, CPG, pharmaceutical, government agencies, B2B and trade organizations. He has worked for clients including HP, Capital One, Busch Entertainment Corporation, SOYJOY, and Johnson & Johnson, covering both U.S. and global markets. Prior to joining MWW Group, Araujo worked for 12 years at Porter Novelli, where he served as a senior vice president overseeing the digital strategy, production, and creative teams. Araujo led multi-platform digital strategies for clients including Absolut, Consumer Electronics Association and Baxter. He played a key role in planning the integration of social media applications, mobile and other emerging media into overall marketing programs. "Alan brings both passion and a deep understanding of social media and digital strategy across a range of verticals and with a body of experience that crosses multiple continents," said Jared Hendler, executive vice president, global director of digital and creative. "His leadership will be a great asset as we craft programs that help our clients to matter more in the digital space, create conversation and drive engagement with their stakeholders." Araujo graduated with a bachelors of science in Mechanical Engineering from Cornell University. MWW Group continues the significant expansion of its Dialogue Digital practice and has more than tripled since the firm became independent.