ATLANTA, April 17, 2012 /PRNewswire/ -- Broadspire, a Crawford Company (NYSE: CRDA; CRDB) and leading third party administrator of workers compensation claims, liability claims and medical management services, has named Erica Fichter to the position of senior vice president of its industry-leading medical management services. Fichter will oversee a staff of more than 500 clinical professionals and support personnel located throughout the United States. Broadspire has the fifth largest medical management company in the country, with integrated services including: medical bill review, field and telephonic case management, utilization review, physician review, the BOLD® Network preferred provider offering and chronic pain management. With this array of services, Broadspire's cost containment results are typically 10 to 15 percent better than those produced by other TPAs and managed care companies. "I'm very excited to have Erica lead our medical management department," said Broadspire President and CEO Danielle Lisenbey. "Erica brings a great deal of expertise to this role. She understands our customer's needs and has a breadth of talents that are well suited for the position. Her leadership will help ensure that our medical management services continue to lead the industry." Fichter brings more than 22 years of experience to her new position and has worked with Broadspire for the past 16 years. Starting as a billing analyst, she was promoted to a number of management positions with increasing responsibilities. In 2001, Fichter was named operations manager of the medical bill review (MBR) department and then in 2008 was promoted to director of MBR operations. While directing MBR, Fichter implemented and managed a quality assurance program, an operational training program and segment-specific strategies. She will continue to be based out of Broadspire's medical management headquarters in Sunrise, Fla. She joins Broadspire's senior leadership team and reports directly to Lisenbey. About BroadspireBroadspire ( www.choosebroadspire.com), a leading international third party administrator, provides risk management solutions designed to help clients improve their financial results. Broadspire offers casualty claim and medical management services to assist large organizations in achieving their unique goals, increasing employee productivity and reducing the cost of risk through professional expertise, technology and data analytics. As a Crawford Company, Broadspire is based in Atlanta, Ga., with 85 locations throughout the United States. Services are offered by Crawford & Company under the Broadspire brand in Europe ( www.Broadspire.eu), including the United Kingdom ( www.BroadspireTPA.co.uk).