- Make Your Own Lou Seal™ at AT&T Park™ in San Francisco
- Make Your Own Fredbird™ at Busch Stadium™ in St. Louis
- Make Your Own Screech™ at Nationals Park™ in Washington D.C.
Fans of the 2011 World Series Champions™ can make their own Cardinals ™ World Series Champions Bear ($20) at the Make Your Own Fredbird store at Busch Stadium. This collectible furry friend proudly wears the 2011 World Series Champions emblem with the Cardinals logo on its paw. With a cute baseball for its nose, this bear is sure to be a grand slam.Select MLBP merchandise is available at Build-A-Bear Workshop retail locations and online at buildabear.com ®. About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball ® mascot in-stadium locations, and Build-A-Dino ® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world and entertainment destination website at bearville.com ™. The company was named to the FORTUNE 100 Best Companies to Work For ® list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com ®. About the Build-A-Bear Workshop Friends Count Celebration Throughout 2012, Build-A-Bear Workshop ® is celebrating its 15 th birthday and 100 million furry friends made. To thank Guests for helping the company reach these milestones, Build-A-Bear Workshop is hosting a yearlong “Friends Count” celebration. The celebration includes in-store events and charitable activities. The company is also inviting Guests to share and read stories about others who have made furry friends at Build-A-Bear Workshop at the website buildabear.com/stories. For more information and updates on Build-A-Bear Workshop and the yearlong “Friends Count” initiative, visit buildabear.com ® . About Major League Baseball Properties The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com. TRADEMARKS We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop ® and that when referencing the process of making stuffed animals you use the word “make” not “build.” Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop ® should only be used in capital letters to refer to our products and services and should not be used as a verb.