The following commentary comes from an independent investor or market observer as part of TheStreet's expert contributor program.SANTA CLARA, California ( TheStreet) -- Chip giant Intel ( INTC) continues to be one of a handful of stocks that I think investors would be wise to add this week ahead of the company's scheduled earnings announcement on Tuesday. With a price-earning ratio of 11 and trading at $28, there is considerable upside potential by at least 25% towards my fair market value of $35. Intel continues to suffer from a market that has turned its attention towards the new kids on the block - names that include ARM Holdings ( ARMH) and Nvidia ( NVDA). But astute investors should seize this opportunity to add to their positions as there is clear evidence that the company continues to be underappreciated for performances that would have placed lesser-known companies in higher regard. Be that as it may, Intel does not appear bothered by the obvious lack of respect.
To that end, Intel has been reinvesting heavily in its business as well as in R&D core capabilities like security and extending its process technology leadership. The latter initiative is one of the areas that has me extremely excited about the company's prospects not only for this year, but also well into the future. It will place Intel at a significant advantage to the extent that it will be able to leverage its current core of products and services beyond what it is traditionally known for and into areas that consumers can only imagine.