BelleandClive.Com Opens “Wedding Belles” Boutique

Starting today, “Wedding Belles” will have access to a killer collection of designer wedding gowns on Bluefly’s (NASDAQ Capital market: BFLY) flash sale site, BelleandClive.com. One lucky bride will also win a dream dress via the site’s “With this Pin, I Thee Win” companion contest on social networking pinboard and bride-to-be favorite, Pinterest.

The BelleandClive.com boutique has a complete aisle-to-honeymoon offering including bridal gowns from the likes of Notte by Marchesa; designer shoes and clutches by Jimmy Choo, Yves Saint Laurent, Rebecca Minkoff, and more; and haute honeymoon picks. Bridesmaids are also attended to with cocktail frocks and formal dresses featuring bridal and red carpet favorites, Nicole Miller and Badgley Mischka Platinum Label. Grooms and their groomsmen can choose from a hip, sartorial selection that includes Tommy Hilfiger tuxedos and sleek suits by Prada, Paul Smith, Hickey Freeman, and Zegna.

Belle & Clive’s wedding boutique will close May 15 th; the contest on Pinterest ends May 1 st.

ABOUT BLUEFLY

Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends, and superior value. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of Manhattan’s Fashion District. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a Members-only shopping destination that presents highly-curated selections of important brands via limited-time sale events; and Eyefly, an online portal for fashionable prescription eyeglasses starting at $99. For more information, please dial 212-944-8000, or visit www.bluefly.com.

Tags: Belle & Clive, Wedding, Bridal, Brides, Bridesmaids, Brides-to-be, Engaged, Grooms, Groomsmen, Notte by Marchesa, Jimmy Choo, Yves Saint Laurent, Rebecca Minkoff, Nicole Miller, Badgley Mischka Platinum Label, Tommy Hilfiger, Prada, Paul Smith, Hickey Freeman, Zegna, honeymoon, tuxedos, wedding dresses, wedding gowns, Pinterest, Bluefly

Copyright Business Wire 2010

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