Using humor not only humanizes your company, it generates social-media buzz as fans spread the word. Obviously, this approach doesn't fit every brand, but for those businesses that want to come across as approachable and creative, it can be a winning tactic.
This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

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