CHESTERFIELD, Mo., April 16, 2012 /PRNewswire/ -- Reliv International, Inc. (NASDAQ:RELV), today announced that it has added LunaRich™ soy powder to Reliv Now for Kids® children's nutritional supplement. The announcement was made live at 10 a.m. CDT via Reliv's social media platforms. LunaRich is a Reliv-exclusive whole soy powder containing five to ten times more lunasin than the industry standard. Lunasin is a peptide found naturally in soy that scientists have identified as the key to many of soy's documented health benefits. Learn how LunaRich maximizes the benefits of soy. Lunasin's effectiveness stems from its ability to promote optimal cell health. Studies show that lunasin provides a second line of defense against cellular damage when the body's initial defenses fall short. This occurs on multiple levels: Nourishment. Lunasin provides the nutritional fuel to promote optimal expression of genes required for normal cell function. Protection. Lunasin reduces inflammation and cell damage caused by free radicals and other environmental hazards. It protects in two ways:
Prevention. Activates the expression of genes that help reduce cell damage and prevents the expression of genes that can cause cell damage.
Maintenance. Helps remove damaged cells from the body that may cause chronic health problems.
Learn how LunaRich promotes healthy growth and development in children. Nutrition experts have long recognized soy as an ideal source of low-calorie protein for a child's diet. Soy also contains many other nutrients essential for healthy growth and development. Studies of children who consume soy demonstrate this superfood's ability to ease constipation, lower high cholesterol, promote overall wellness and decrease risk of chronic diseases later in life. LunaRich maximizes those benefits.