"I think it's very clear that figuring out how to live sustainably within the environmental systems that support us is the defining challenge of our era,” said Norton. “Earth Day is important because it's about waking up more people to that challenge and committing to engage in it ourselves. Power in numbers is real, and when we take collective action it matters. We can affect things with daily choices like the products we buy, and we can also affect the pace of change by directly supporting the many terrific organizations working for environmental health. Groupon is doing a great double-barreled campaign to encourage purchasing eco-friendly products as well as giving direct support by activating donations on Groupon Grassroots and offering cash prizes for groups that raise the most on our Groupon Earth Day Challenge on CrowdRise. Groupon is making it easy to do something...so let's all step up and do something positive.”About Groupon Groupon (NASDAQ:GRPN) launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit www.groupon.com. To learn how to become a featured business, visit www.grouponworks.com. About Groupon Grassroots Groupon Grassroots, launched in July 2010 in Chicago as G-Team, features local campaigns in more than 65 markets nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com. About CrowdRise CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has got to be fun. CrowdRise's custom-built platform and game mechanics provide fundraisers, charities and events with a unique way to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause.
In 2011 CrowdRise topped Mashable’s list of “Most Innovative Crowdfunding Platforms” and was named a “Top 25 Best Global Philanthropist” by Barron’s. CrowdRise was founded by actor and activist Edward Norton, producer Shauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.Thousands of charitable organizations, events, celebrities and every day donors have made CrowdRise their philanthropic base for giving back.