Groupon Honors Earth Day With Launch Of Groupon Grassroots, Partnership With Edward Norton's CrowdRise

It’s Earth Day: the Earth’s birthday! This year, the Earth turns the big 4-0-0, and Groupon (NASDAQ: GRPN) ( is committed to helping the planet reach 401 by supporting eco-friendly Earth Day campaigns. Groupon honors its signature green with two major initiatives: the launch of Groupon Grassroots ( (formerly G-Team) and the Groupon Challenge with CrowdRise (, a company co-founded by Edward Norton, actor and United Nations Goodwill Ambassador for Biodiversity.

Groupon Grassroots is the latest step in the evolution of Groupon’s social giving, inhabiting the charitable exoskeleton once worn by The Point and more recently, G-Team, which saw more than 100,000 people raise more than $3 million for 500+ projects. Groupon Grassroots is a new way to discover local causes, rally together with others and lend a helping hand. Grassroots supporters can continue to positively impact their community in ways they couldn’t do alone, such as donating to plant a community garden or repair a neighborhood playground. To commemorate Earth Day and the program’s rebranding, Groupon Grassroots will host 50 environmental campaigns and kick off each with a $1,000 grant.

“Social good and collective action is in the fiber of Groupon’s DNA,” said Patty Huber, Director of Groupon Grassroots. “We have an amazing platform in our more than 33 million active global customers to activate citizens and positively impact the communities where we live and serve. It’s an honor to work with an accomplished ambassador and thought leader like Edward Norton and his platform CrowdRise and we’re thrilled to join forces to increase awareness, generate enthusiasm for environmental sustainability and give these Grassroots partners the spotlight and funds each deserves.”

Groupon Grassroots has also partnered with CrowdRise to further extend the Earth Day celebration. Edward Norton founded CrowdRise in 2010 to make it fun to give to a favorite nonprofit organization by empowering people with engaging game theory and a modern approach to charity. Beginning April 16, consumers can take the Groupon Challenge by visiting CrowdRise and donating to a cause of their choice. The campaign that raises the most money through May 15 will receive an additional $25,000 from Groupon, while the second- and third- highest fundraising campaigns during the month will receive $15,000 and $10,000, respectively.

"I think it's very clear that figuring out how to live sustainably within the environmental systems that support us is the defining challenge of our era,” said Norton. “Earth Day is important because it's about waking up more people to that challenge and committing to engage in it ourselves. Power in numbers is real, and when we take collective action it matters. We can affect things with daily choices like the products we buy, and we can also affect the pace of change by directly supporting the many terrific organizations working for environmental health. Groupon is doing a great double-barreled campaign to encourage purchasing eco-friendly products as well as giving direct support by activating donations on Groupon Grassroots and offering cash prizes for groups that raise the most on our Groupon Earth Day Challenge on CrowdRise. Groupon is making it easy to do let's all step up and do something positive.”

About Groupon

Groupon (NASDAQ:GRPN) launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit To learn how to become a featured business, visit

About Groupon Grassroots

Groupon Grassroots, launched in July 2010 in Chicago as G-Team, features local campaigns in more than 65 markets nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit To subscribe to Groupon, visit

About CrowdRise

CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has got to be fun. CrowdRise's custom-built platform and game mechanics provide fundraisers, charities and events with a unique way to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause.

In 2011 CrowdRise topped Mashable’s list of “Most Innovative Crowdfunding Platforms” and was named a “Top 25 Best Global Philanthropist” by Barron’s. CrowdRise was founded by actor and activist Edward Norton, producer Shauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.

Thousands of charitable organizations, events, celebrities and every day donors have made CrowdRise their philanthropic base for giving back.

Copyright Business Wire 2010