AOL will host clients at its Digital Content NewFront presentation on April 24 in New York, NY, and will premier significant video opportunities on sale to marketers and advertisers. As one of the largest online video platforms with original programs including Sessions, Heidi Klum on AOL, Moviefone’s Unscripted and The Engadget Show, it breadth and volume across audiences including women, teens & young adults and influencers.Nielsen Online Campaign Ratings launched in August 2011 providing the first-ever Media Rating Council (MRC) accredited GRP for online advertising campaigns of any size with metrics similar to those used for TV advertising, enabling cross-media planning and analysis. Nielsen Online Campaign Ratings is part of the Nielsen Campaign Ratings suite, which provides a full range of premiere advertising audience measurement. Nielsen’s full suite of solutions also includes Nielsen Cross-Platform Campaign Ratings, which integrates media planning and measurement across television and the Internet to provide clients with total and overlapped reach and frequency of their marketing campaigns, and a Breakthrough metric for web campaigns for a more complete view of campaign performance, including how much of the total audience actually recalled the ad. Since its launch, Nielsen Online Campaign Ratings has run more than 600 campaigns for over 50 brands, across more than 400 websites. The service will be expanded to international markets, beginning with the United Kingdom, later this year. * eMarketer, US Online Ad Spend Poised to Grow 20% in 2011 About AOL AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
About NielsenNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.