Avid “Breaks Down The Walls Of The Newsroom” With Interplay Sphere

NAB (Booth #SU902) --Avid ® ( NASDAQ: AVID) today announced the debut of Avid Interplay® Sphere, a real-time access solution enabling broadcast news professionals to acquire, access, edit and finish stories anytime, from anywhere. Leveraging a cloud-based architecture, Interplay Sphere gives contributors the freedom to work in a completely distributed environment that spans multiple locations and time zones. Dramatically enhancing production effectiveness, Interplay Sphere gives journalists the ability to craft powerful, in-depth stories wherever they’re actually happening – and speed them to air while still maintaining full connectivity with the newsroom operation.

“Consumer enthusiasm for on-demand media services that support multiple viewing platforms is on the rise,” said David Mercer, vice president and principal analyst, Strategy Analytics. “Cloud-enabled applications can help broadcasters meet this increasing demand by making it possible for them to collaborate from remote locations in near real-time to create and distribute stories more efficiently to their viewers, wherever they are and whatever devices they are using.”

Interplay Sphere, along with Avid’s award-winning NewsCutter ® and Media Composer ® video editing software, will provide distributed production capabilities allowing journalists to access and edit video footage captured at the scene of breaking news along with media files from any other Interplay Sphere-connected location. This effectively extends the boundaries of Avid’s editing technology and workflow capabilities beyond the traditional newsroom to wherever the most important stories are happening, essentially breaking down the walls of the newsroom.

“In today’s increasingly competitive media environment, the pressure to attract and retain viewers is fierce,” said Dana Ruzicka, vice president of Segment and Product Marketing at Avid. “For news outlets, it’s all about being first to air with breaking stories. Interplay Sphere gives broadcasters the edge they’re looking for. Now, journalists can create and edit complete stories where and when they’re happening by combining footage of breaking news at the scene with Interplay Sphere-connected assets back at the newsroom. There’s nothing else like it, and we believe this will change how news stories are made and delivered.”

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