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NEW YORK ( TheStreet) -- Discovery Communications (Nasdaq: DISCA) hit a new 52-week high Friday as it is currently trading at $51.89, above its previous 52-week high of $51.87 with 963,964 shares traded as of 2:25 p.m. ET. Average volume has been 1.4 million shares over the past 30 days. Discovery has a market cap of $7.26 billion and is part of the services sector and media industry. Shares are up 25.2% year to date as of the close of trading on Thursday. Discovery Communications, Inc. operates as a non fiction media and entertainment company worldwide. The company provides original and purchased programming across various distribution platforms. The company has a P/E ratio of 18.1, equal to the average media industry P/E ratio and above the S&P 500 P/E ratio of 17.7.