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NEW YORK ( TheStreet) -- Altria Group (NYSE: MO) hit a new 52-week high Friday as it is currently trading at $31.51, above its previous 52-week high of $31.50 with 1.5 million shares traded as of 10:15 a.m. ET. Average volume has been 11.2 million shares over the past 30 days. Altria Group has a market cap of $63.45 billion and is part of the consumer goods sector and tobacco industry. Shares are up 5.6% year to date as of the close of trading on Thursday. Altria Group, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes, smokeless products, and wine in the United States and internationally. The company has a P/E ratio of 19, equal to the average tobacco industry P/E ratio and above the S&P 500 P/E ratio of 17.7.