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NEW YORK ( TheStreet) -- Lorillard (NYSE: LO) hit a new 52-week high Friday as it is currently trading at $137.34, above its previous 52-week high of $136.92 with 22,866 shares traded as of 9:39 a.m. ET. Average volume has been 1.4 million shares over the past 30 days. Lorillard has a market cap of $17.8 billion and is part of the consumer goods sector and tobacco industry. Shares are up 19.4% year to date as of the close of trading on Thursday. Lorillard, Inc., through its subsidiaries, manufactures and sells cigarettes in the United States. It markets approximately 43 product offerings in various brand names, including Newport, Kent, True, Maverick, and Old Gold. The company has a P/E ratio of 17.3, above the average tobacco industry P/E ratio of 17.1 and below the S&P 500 P/E ratio of 17.7.