CARLSBAD, Calif., April 12, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced the April 13, 2012 retail availability of the new Odyssey® Flip Face™ line of adjustable putters. The Flip Face Putter features an innovative, patented system that allows golfers to change the face insert of the putter quickly and easily to fine-tune feel and performance. With the introduction of Flip Face, Odyssey, the #1 Putter in Golf®, further extends club customization options to all golfers, and meets an increasing demand for adjustable equipment that dials in a golfer's game. By using a screwdriver that doubles as a divot tool, golfers can unscrew a single component in the self-contained putter head to seamlessly rotate the putter face 180 degrees, allowing them to choose between two inserts—the new Metal-X® Insert or the popular White Ice® Insert. The two-sided putter face allows players to adjust their Odyssey putter for feel, speed and roll characteristics based on course and weather conditions."Engineering the Flip Face Putter to be a self-contained and conforming piece of adjustable equipment while also performing to the standards of the world's best players was not a simple task," said Austie Rollinson, Principal Designer, Odyssey Golf. "But we love a daunting challenge at Odyssey, and we think the Flip Face – with both a Metal-X and White Ice Insert – offers golfers a considerable advantage to dial in their game with a simple adjustment made before the round begins." Featuring a satin chrome finish for a clean, premium look, the Flip Face Putter will be available in three popular Odyssey models: the #1, a rounded heel-toe weighted blade putter with a crank-neck hosel and full-shaft offset; the #5, a rounded mallet putter with a single bend shaft and full-shaft offset; and the #9, a toe-weighted, heel-shafted, flanged blade putter with a long hosel and half-shaft offset.