Local Corporation Launches In-Player Video Distribution Channel In Rovion Ad Management Platform

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

Users can now develop creative for Video Ad Serving Template (VAST)-compatible ad units for in-player video distribution using the platform. In-Stream video advertising is a key component of ad campaigns, as video becomes a more prevalent vehicle for effectively delivering key messages and content.

According to research firm eMarketer, U.S. online video ad spending is predicted to grow 43 percent in 2012. The Rovion platform now offers agencies, brands and publishers a way to capitalize on this growth by providing a no-code creative environment to quickly produce VAST-compliant ads.

The company is also incorporating its flexible ad synchronization feature set into the Rovion platform. Flexible ad syncing makes it easy for anyone to choreograph complex interactions between multiple ad units on a single page served via a single ad tag, without the use of code.

“Our goal has been to create an innovative rich media ad platform that was unmatched in the marketplace that incorporates unique and disruptive features and functionality,” said Michael Sawtell, Local Corporation president and COO. “These additional feature sets move us closer to that objective."

The Rovion ad management platform is a cloud-based solution that enables the advertising ecosystem to create and publish original rich media ads without code or Adobe Flash® authoring software. The platform is completely customizable and its drag-and-drop functionality helps companies develop rich media ad units with a single tag that can be viewed online or on mobile devices.

For more information, please visit: http://www.rovion.com/.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of over 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Copyright Business Wire 2010

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