Throughout the show, Adobe will be providing attendees with an exclusive first look at Creative Suite 6 Production Premium. This upcoming release, expected in the first half of 2012, will feature across-the-board performance and workflow enhancements that broadcasters, filmmakers and corporate video professionals worldwide need to stay at the forefront of the explosion of multiple screens, file-based workflows and new distribution models.Changing Today’s Broadcast Landscape Adobe is dedicated to boosting video professionals’ productivity, giving them a dependable and seamless solution to plan, produce and deliver engaging content despite shrinking timelines and budgets. Broadcasters are completely redesigning and streamlining their workflows to meet today’s demands for delivering content to multiple screens. Top global broadcasters including BBC, CBS Sports Network, CNN, Hearst, Media General and NRK are turning to Adobe Creative Suite Production Premium for a more complete plan-to-playback, file-based solution. "Our video editors need to work with a large variety of digital assets and the Adobe Creative Suite Production Premium, including Adobe Premiere Pro, allows them to handle instant turnaround news edits as well as long-form feature edits without compromising speed or creativity," said Moritz Gimbel, head of production at Bloomberg TV International. "Its latest software release, the Adobe Creative Suite 6 Production Premium, helps make our workflow more efficient with support for more video formats and codecs, accelerating content delivery with the ability to export sequences into two different formats at the same time." Discussing the Future of Film and Video On Sunday, April 15 at 10:30 a.m. PT in room N249, Adobe will participate in the Post|Production World keynote titled, “How Creativity and Technology Merge to Influence Storytelling and Film.” Steve Wozniak, Fusion-io chief scientist, along with Vincent Brisebois, visual computing industry manager at Fusion-io, and Rob Legato, two-time Academy Award-winning visual effects supervisor, will join Steve Forde, Adobe After Effects product manager, on stage to discuss how creativity and advances in digital technology can work together to develop engaging storytelling.
On Tuesday, April 17 at 9 a.m. PT in room N249, Jeremy Helfand, vice president of monetization from Adobe will join Joe Alicata of ESPN Digital Media, Bismarck Lepe of Ooyala and Steve Raymond of Big Frame to discuss the changing landscape for delivering online media and the various ways media companies can monetize their content across multiple platforms. The session, “Monetizing Viewership in a Multiplatform Environment,” will address social media, games and Web video and the impact they’ve had on how advertising dollars are spent.Availability Adobe CS6 Production Premium is expected in the first half of 2012. For more detailed information about the suite, please visit http://success.adobe.com/en/na/programs/events/1203_16108_nab.html. Forward-Looking Statements Disclosure This press release contains forward-looking statements, including those related to Adobes future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward-looking statements. About Adobe Systems Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Suite, Premiere Pro, After Effects, Audition, Photoshop, SpeedGrade and Prelude are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.