The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage. NEW YORK ( TheStreet) -- Many long-term investors concern themselves with leaving money on the table. I get emails daily from readers and subscribers to my Options Investing Newsletter expressing considerable worry over issues such as: I bought Apple (AAPL) at 350, but I am afraid to sell because it might go higher or how do you decide where to set a profit target on a long position? You can alleviate some of that worry by squeezing more income out of your positions. Just as a dividend can help enhance gains, make a stagnant position somewhat worthwhile or offset losses during periods of weakness, options-generated income can accomplish all of the above and give you the incentive you might require to stick to your intended long-term investment. This situation does not apply only to Apple. In this bull market environment, plenty of stocks have run away from longs. It's a good "problem" to have. Stocks ranging from Chipotle Mexican Grill ( CMG) to Priceline.com ( PCLN) have taken off, leaving investors, who thought they were buying a company to retire with, with massive gains that are often too hefty to pass up.
In this article, I consider several hypothetical, yet likely somewhat common scenarios. I offer ways to use options to generate income to offset any trimming of profits that might arise as a result of temporary or more persistent downside. Follow TheStreet on Twitter and become a fan on Facebook. Consider the following two qualifiers: One, it's never a bad idea to take money off of the table. I do not consider it a bad thing to have closed the books on a trade for considerable profit only to see the stock run. For every time that happens, you can likely count several times where you did not act with discipline and ended profiting less or even losing money. Two, I use examples to illustrate basic options strategies. While I can make the case for each, I do not necessarily endorse each trade; every investor has his or her own circumstances. A trade might work for one person, but not the next.
If I am in that spot, I am torn between selling and holding on for the ride, assuming my bullish conviction remains intact. That said, investors should not consider this conundrum a binary proposition of sell vs. hold. Here's how I might handle the situation (using prices from late Wednesday):
Write a CMG April 420 covered call. Collect $12.50 ($1,250) in premium income. -- If CMG stays above $420, you'll likely get 100 shares called away at 420 between now and OpEx day on April 21. -- You do not leave money on the table in this trade unless CMG trades for more than 432.50 at the time of assignment. If your shares do not get called away, repeat the trade in mid-April with May options. If your shares get called away, use the proceeds to secure the sale of a CMG May out-of-the-money. You collect premium income and only get put shares of CMG if the stock pulls back considerably. On the remaining 400 shares, you can hold or write a series of staggered covered calls: -- Sell one CMG May 440 covered call. Collect $8.80 in premium income -- Sell one CMG May 450 covered call. Collect $5.70 in premium income -- Sell one CMG June 460 covered call. Collect $6.90 in premium income -- Sell one CMG June 470 covered call. Collect $4.80 in premium income. That's just one way to go about it. You can do the math with relation to the income this type of strategy generates. And, of course, you could structure things different, both in terms of strike prices and expiration dates. Ultimately, your sentiment and desire to hang onto your shares dictates how you, as an individual, will proceed.