NEW YORK, April 11, 2012 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, announced today that Mitch Markson has been appointed President of the agency's Global Consumer Marketing Practice and Chief Creative Officer for a new Purpose Branding initiative designed to bridge multiple existing specialty offerings. Markson starts the new position June 4, 2012. In this role, Markson's responsibilities will be two-fold: leading and expanding the Consumer Practice community worldwide to deliver relevant, strategic and breakthrough, idea-driven campaigns for new and existing clients; and crafting purpose-branding solutions for a variety of clients and their stakeholders. Reporting to Ogilvy PR's Global CEO, Christopher Graves, Markson will advise and lead the consumer practices at the regional and local levels and work collaboratively with Ogilvy & Mather colleagues to help clients realize their integrated marketing needs across advertising, PR and social media. "Mitch will be an Ogilvy giant," said Graves. "He will bring his long experience to bear in a whole new context that only Ogilvy & Mather can offer−and one that clients now crave and demand. That is, working in an environment of deep integration across all disciplines, and bringing to life Ogilvy's unique purpose branding methodology of the "big ideaL™" Graves pointed out that Ogilvy & Mather offers Mitch a much larger canvas to paint on, allowing him to collaborate with Ogilvy & Mather's consumer brand leaders in PR, advertising, direct and social. And secondly, to bring his creative firepower to purpose-driven specialized offerings. Purpose Branding will help clients and their brands connect emotionally with all stakeholders, who now, more than ever, expect brands to advance and accelerate a commitment to social responsibility alongside the expectations of financial performance. This new approach will creatively bridge such existing specialized practices as: OgilvyEarth (specialists in sustainability and environment); Ogilvy Impact (behavior change related to a company's own employees); Social Marketing (behavior change among consumers and large populations), and Corporate Social Responsibility.