“Fibromyalgia sometimes prevents me from stepping outside or even making a phone call to a friend. But after using Mindbloom, I’ve learned to appreciate the smallest accomplishments in life, record them and find strength to deal with my symptoms,” said Hirni. “It sounds simple because it is but Mindbloom has been an incredibly powerful, yet enjoyable experience when having to manage this disease.”Since its official debut in September 2011, Mindbloom’s Life Game for consumers has organically grown to more than 50,000 registered users who have successfully followed through on more than 1.5 million commitments to improve their quality of life. Utilizing gamification techniques, Mindbloom has been able to successfully inspire its users to define what’s important, discover what motivates them, and take meaningful daily actions in all areas of their life. Members visit the site an average of nearly 4 times per week with an average engagement time of 14:41 minutes per visit, where they grow and maintain a virtual “life tree” and a forest of their family and friends, earn virtual rewards and most importantly make progress in their real lives. To date, Mindbloom Life Game users have followed through on more than 60 percent of their commitments to unlock rewards, new levels and content. “After a decade designing an award-winning computer game like F.E.A.R., I found a more important purpose for my craft – engaging people in the quality of their lives in ways that are highly dynamic, extremely effective and very fun,” said Chris Hewett, co-founder and executive producer of Mindbloom. “Our collaboration with Aetna takes our social game to a new level, and brings more people new ways to prevent or manage disease and improve overall wellness.” For an overview of how the Mindbloom Life Game works, visit http://www.youtube.com/watch?v=ezZxHCYezqM or check out the Bloom app at http://vimeo.com/31439840. About Mindbloom Mindbloom is a Seattle-based interactive media company that’s out to make life improvement accessible to everyone. By harnessing next-generation engagement techniques and focusing users on personal growth, Mindbloom has created a fun, simple, and effective way for people to improve the quality of their lives. To start living a healthier and more balanced life, visit: www.mindbloom.com. You can also find Mindbloom on Facebook at www.facebook.com/mindbloom or on Twitter at @mindbloom. About Aetna Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 36.4 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, medical management capabilities, health care management services for Medicaid plans and health information exchange technology services. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com. Mindbloom and Life Game are trademarks of Mindbloom, Inc. Apple, the Apple logo and iTunes Store are trademarks of Apple Inc., registered in the U.S. and other countries. Other products and company names mentioned are the trademarks of their respective owners.