NEW YORK (TheStreet) -- There is much debate on Wall Street regarding the business models ofmajor media companies such as CBS, Time Warner and Disney. Will online distribution, cord cutting and other new media formats destroy or enhance revenue or profit models? An analyst recently upgradedCBS, another downgraded the whole sector.One thing is for sure, however: Political advertisements in 2012 willlikely hit a record high, perhaps a billion dollars or more inspending. This article endeavors to show what presumptive Republicannominee Mitt Romney will have to do in terms of TV ads if he intendsto win in November. Most conservatives and Libertarians favored another Republicancandidate than Romney, whether it be Newt Gingrich, Rick Santorum, Ron Paul or one of those who dropped out earlier. In the end, though, as people havecome to accept that Romney is the nominee, even the supportersof his primary opponents agree on one positive Romney trait: He willbe willing to hit his opponent hard. Whether that is a function of simply having more moneyor not, one thing is clear: There is now an expectation by theconservatives that Romney must hit Obama at least as hard as he hithis primary opponents. There must be no holding back. None.Whatever restraint someone could dream up, those dreams must end.Only unrestrained DEFCON-1 political warfare remains.