Here's How Romney Can Beat Obama: Opinion

NEW YORK (TheStreet) -- There is much debate on Wall Street regarding the business models ofmajor media companies such as CBS, Time Warner and Disney. Will online distribution, cord cutting and other new media formats destroy or enhance revenue or profit models? An analyst recently upgradedCBS, another downgraded the whole sector.

One thing is for sure, however: Political advertisements in 2012 willlikely hit a record high, perhaps a billion dollars or more inspending. This article endeavors to show what presumptive Republicannominee Mitt Romney will have to do in terms of TV ads if he intendsto win in November.

Most conservatives and Libertarians favored another Republicancandidate than Romney, whether it be Newt Gingrich, Rick Santorum, Ron Paul or one of those who dropped out earlier. In the end, though, as people havecome to accept that Romney is the nominee, even the supportersof his primary opponents agree on one positive Romney trait: He willbe willing to hit his opponent hard.

Whether that is a function of simply having more moneyor not, one thing is clear: There is now an expectation by theconservatives that Romney must hit Obama at least as hard as he hithis primary opponents. There must be no holding back. None.Whatever restraint someone could dream up, those dreams must end.Only unrestrained DEFCON-1 political warfare remains.

Mitt Romney

Contrast this to 2008. We all remember 2008 all too well. JohnMcCain, who was mostly a nice guy with a lot of warm humor, fought aclueless campaign where he refused to attack Obama on his characterand Marxist heritage. McCain should have blanketed the airwaves withObama morphing in and out of Rev. Wright, Karl Marx and Vlad Lenin.Video after video should have shown 100% tax rate bills from the IRS,Soviet flags with Obama's face next to the hammer and sickle, andgulags with "Hope and Change" above the entrance.

But McCain did no such thing.

McCain argued that he could win against Obama by playing it mild,being a nice guy. The leftist media kept stroking him, praising hisdemeanor. After the election, all the leftist press wrote and talkedabout him as a great candidate.

Of course they liked him. He lost. He never attacked hard, so he lost. You know what we call a nice guy who loses? A loser.

They all hated George W. Bush. But he won! Small wonder they hatedhim like the plague.

High-Stakes Game

Folks, the stakes couldn't be any higher, and the only thing thatmatters for Romney is winning. If someone calls him a nice guy, theonly thing that's for certain is that he is losing, or has alreadylost.

A campaign, of course, doesn't consist only of ads. There are numerousthings a candidate must do in order to win. But ads are a meaningfulportion of it, and in this article I will stick to that one piece ofthe winning equation.

I will start by describing the overall theme for a successful Romney campaign, not one that plays it soft andloses.

The overall theme would be this: For 45years, 1946 to 1991, America fought communism in the Cold War, and now weended up with a communist in the White House. In addition, Obama hasthrown his support behind the Muslim Brotherhood, which means Obamahas launched a war on women, Jews and Israel.

Yes, Virginia, if Romney is to have any chance at dethroning "BillionDollar Campaign Obama," he has to punch Obama right in the face withfull force, not sit down for a game of chess. No arguing aboutdecimal points and gradual tinkering with the margins of thegovernmental machinery. No arguing that "Obama is a nice guy, buthe's in over his head."

If Romney runs his campaign on the theme that "The recovery isn't asstrong as it should be -- 1.7% GDP growth should really be 3.8% in thispart of the economic cycle," then Obama will be the favorite to winthis November. Romney's legacy will be buried in political memoryshoulder to shoulder with Bob Dole and John McCain, without the warhero coffin.

Romney needs to go to the core of attacking Obama's motives. Heneeds to show that misery isn't just a byproduct of Obama's policies,but in fact Obama's willful goal.

In this spirit, here are two concrete examples of what Romney'scampaign ads would look like if I were in charge of the Romneycampaign's political advertising.

1. Theme No. 1: Obama finances Muslim beheadings of innocent women with your tax dollars.

This TV ad starts with a nice outdoorsy video from a soccer stadium inKabul or some other Muslim country, in which a woman dressed in aburka is beheaded with a sword because she wasconvicted of playing music or walking in public unsupervised by a malerelative. The video then switches to Obama praising the MuslimBrotherhood and showing how Obama encouraged them to take over Egypt,and how he greets them in the White House, offering $1.5 billion ofU.S. taxpayer money to finance their tyranny.

The video then switches to an angelic 7-year-old American girl whosetears are flowing down her cheeks while she looks into the camera andsays: "Please don't vote for Obama. I don't want to wear a burka or tobe beheaded by Obama's Muslim Brotherhood friends. Please save mylife. Vote for Romney and preserve American freedom. Why does Obamahate women?"

After hammering that ad alone on all TV channels 24/7 between now andNov. 6, Obama's support among women would drop from over 50% downto essentially zero, and Romney would win in a landslide that wouldmake the Reagan 1984 and Nixon 1972 elections look heavily contested.

Obama's lapdog leftist press would cry foul, call Romney all sorts ofbad names and protest like never before. But they would lose theelection -- ha ha ha!

The leftist media will confront Romney on this ad and complain loudly,because an estimated 92% of them are deeply in the tank for Obama.How will Romney respond? Easy, here is how: "Don't ask me abouttelling the truth in political ads. Ask Obama why he is sending yourtax dollars to people who force women to convert to Islam or else theywill be beheaded. I want to cut taxes so that Obama can't spend yourmoney on financing the conversion of women to Islam and theirbeheadings if they refuse."

"Tax cuts: Better than Obama stealing your money to finance Islamicbeheadings of women," Romney continued. Yeah, don't hold back likeJohn McCain did. Romney's attack on Obama must be 100% unrestrained.

How does Obama escape this one? The answer is that he won't. He hasa terrible record to defend, and unlike McCain who never calledObama's past, character and intentions intoquestion, Romney will.

2. Theme No. 2: Obama is a Marxist who will steal everything you own and earn.

This TV ad starts with a gray-haired bearded man reading from TheCommunist Manifesto uttering "From each according to his ability, toeach according to his need." (Yes, I know that sentence was printedin another Karl Marx publication, but who cares for this purpose.)Then he looks up to the camera and says "I am very proud of myideological descendant, who is perfecting my vision in America thisyear."

The Karl Marx figure then pulls off his face mask as if it wereHalloween, revealing a person who looks just like Obama, saying "Ha haha, I fooled you in 2008! I have come to take all of your money andspend it all on millions of government bureaucrats, welfare cases andthe Muslim Brotherhood." He would then rise out of the lounge chairand hand an envelope toward the camera: "Here is an IRS bill for 100%of your income, your house and everything that's in your bank account.In college, I may have failed Economics 101, but I got an A in Marxism101."

The final frames of the video show the U.S. flag morphing into theSoviet flag, with Obama's face printed next to the hammer and sicklein the upper left corner, then fading into a picture of the entranceto a Soviet Gulag with "Hope And Change" on a sign on top of theentrance.

Focusing on some bean-counter argument in Paul Ryan's budget plan asto whether Medicare or Social Security goes bankrupt in 2027 or 2045is a total loser compared to an ad like this. Once this ad has beenhammered 24/7 on all TV programs until November, everyone in thissociety with an income, house or bank account will shun Obama like aburglar. Welfare cases may still vote for him, but most LimousineLiberals will have been converted away from Obama. Again, a Romneylandslide would be the result.

More Where That Came From

These are only two of numerous possible ads that should be run eitherby Romney or a SuperPAC favorable to his election. I think bothorganizations should pounce equally hard.

The litmus test for Romney should be: Do the ads cause leftistpolitical commentators such as Chris Matthews to completely hit theroof, crying foul? Do the ads have total shock value? Will some TVchannels refuse to show them? If the ads don't hit this kind of levelof controversy, Romney and his supporters shouldn't bother. They willhave failed. They should just withdraw from the race right now,handing over the baton to Santorum or Gingrich before it's too late.

The two examples of TV ads I described above are just the beginning. I have several more in mind, hopefully even harsher against Obama. Obama can be painted in the most unfavorable light imaginable, whethermorphing into a set of wild-eyed Khmer Rouge Marxist utopians fromCambodia circa 1975, or into a Black Panther standing at the entrance ofa Philadelphia polling place, swinging a billy club against anysuspected Republican voter. Romney or hisSuperPAC should start running these ads right now.

If Romney is serious about our country standing on the edge of a darkfinancial abyss, with our money and our freedom only inches away fromnational bankruptcy and total bureaucratic power, he owes it to hisfellow Republicans to show that he can hit harder than any politicalslugger in human history, anywhere on Earth. If Romney's TV ads don'tcause unprecedented controversy, dramatically dwarfing LBJ's 1964"Daisy girl countdown" TV ad in the "below the belt" department, Obamahas a good chance of winning in November.

In the meantime, until I publish the next handful of TV ad ideas forRomney and/or his SuperPAC, I would like to get more proposals fromother people who may have even better ideas for hard-hitting Romneyads than I do. Submissions, anyone?

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