SAN FRANCISCO, April 10, 2012 /PRNewswire/ -- Genbook, a leading online appointment scheduling software and small business marketing solution, today announced Genbook Verified Reviews, a robust tool that helps small businesses promote their reputation online by generating reviews from their verified customers. Customer reviews are an increasingly powerful method of online marketing with 49 percent of consumers stating that they are more likely to visit a business after reading a positive review. Genbook Verified Reviews automatically generates and publishes customer reviews on a merchant's Genbook scheduling webpage, Facebook page and across search engine results. Genbook's closed-loop review-gathering system invites only customers that have scheduled an appointment online with a specific business to submit a review. Because each review is associated with an appointment scheduled online, Genbook is able to verify the identity of the reviewer and that they were a recent customer of the business. "Given the overabundance of choice among local service providers, consumers are increasingly relying on online customer reviews when selecting a business to frequent," said Rody Moore, founder and chief executive officer, Genbook. "Genbook's Verified Reviews enable small businesses to promote their reputation online through the testimonials of their real and recent customers." Genbook has published over 100,000 Verified Customer Reviews for its more than 5,000 active small business subscribers. Genbook Verified Reviews represents an alternative resource for merchants seeking an increased number of customer reviews as well as an innovation in the evolving market for local business customer reviews. "We have over 500 reviews and an average five-star rating," said Jim Lankes, owner, Divine™ Skin Spa in Scottsdale, AZ. "We work diligently to manage our online review presence, but review standards and filters on other sites have been frustrating in the past. Genbook has made the process easier and accelerated our local, web and social media presence." Genbook saves time for its merchants by automatically emailing each customer 24 hours after their scheduled appointment to request a review of their service. Once a customer submits a review of the business and it is verified, the review is simultaneously published on their Genbook scheduling webpage and Facebook page via Genbook's BookNow application. The review is also optimized for inclusion in search engine results.