Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchFinancialApplications.com™, a new website designed to assist business and information technology (IT) professionals using technology to manage finance and human resources (HR) functions. The convergence of new and emerging technologies such as advanced analytics, cloud computing, and mobile applications is causing major upheaval in the finance and human capital management (HCM) software market as organizations strive to increase operational efficiency, flexibility and business agility. According to Gartner, the enterprise software market is one of the fastest growing markets, predicted to grow 6.4% to become a $285 billion market in 2012. Launching with over 25,000 active, registered members, SearchFinancialApplications.com publishes articles, tutorials and other resources to help organizations make smarter technology purchasing decisions in areas such as accounting/general ledger (GL), procurement, analytics, employee financials, payroll, HR/HCM, talent management, workforce analytics and more. “The need for accurate financial planning and forecasting has never been greater and, as such, we continue to see heightened demand for innovative business software designed to help streamline the complex operational processes that span today’s finance and HR departments,” said TechTarget Vice President and group publisher, Michael Bolduc. “As companies continue to recognize the strategic role human resource management plays in determining overall financial performance, adopting an integrated approach to managing back-office operational systems becomes paramount,” continued Bolduc. SearchFinancialApplications.com joins TechTarget’s portfolio of business applications websites that include SearchManufacturingERP.com™, SearchSAP.com, SearchOracle.com, SearchBusinessAnalytics.com™, and SearchCRM.com™, which have already earned the sponsorship of many leading enterprise software vendors across the globe. About TechTarget TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology buyers are viewed and engaged based on their active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we provide technology marketers innovative media that delivers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media. TechTarget has offices in Atlanta, Beijing, Boston, London, Mumbai, San Francisco, Singapore and Sydney.
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