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NEW YORK ( TheStreet) -- Blue Nile (Nasdaq: NILE) hit a new 52-week low Monday as it is currently trading at $29.05, below its previous 52-week low of $29.53 with 2,310 shares traded as of 9:30 a.m. ET. Average volume has been 316,800 shares over the past 30 days. Blue Nile has a market cap of $513.8 million and is part of the services sector and specialty retail industry. Shares are down 27.7% year to date as of the close of trading on Thursday. Blue Nile, Inc. operates as an online retailer of diamonds and fine jewelry worldwide. Its fine jewelry selection includes diamond, gemstone, platinum, gold, pearl and sterling silver jewelry, and accessories, as well as wedding bands, earrings, necklaces, pendants, bracelets, and watches. The company has a P/E ratio of 38.4, below the average specialty retail industry P/E ratio of 42.6 and above the S&P 500 P/E ratio of 17.7.