Iteris Delivers Initial Production Units Of Traffic Industry’s First Vehicle Detection Hybrid Sensor

Iteris, Inc. (NYSE Amex: ITI), the leader in traffic management solutions, shipped its first orders of Vantage Vector™, the new flagship sensor of the Vantage® vehicle detection family. Vantage Vector is the industry’s first vehicle detection sensor that combines video and radar technologies to provide a broader range of detection functions. Building on the proven benefits of video-based vehicle detection, Vector’s extended detection range enables important advances in intersection safety and data collection.

“We consistently push ourselves to meet the challenges of the evolving intelligent traffic management market,” said Abbas Mohaddes, president and CEO of Iteris. “Vantage Vector is an amazing new product that provides the proven benefits of our existing video detection technology, integrated with radar detection to provide several new benefits to the end user. These benefits include individual vehicle speed information which enables intersection collision avoidance, richer traffic flow data, and expanded detection range and accuracy. We expect Vector to be a very powerful and cost effective solution for many special applications and adaptive traffic control systems.”

Vector builds on Iteris’ core Vantage video detection technology. Vantage systems are multi-functional, flexible, and reliable. They have been deployed by hundreds of agencies in North America, Asia, Latin America, Europe, and the Middle East. The product is currently sold through a network of over 20 independent dealers in North America, Asia, Europe, and South America, and directly in California, Texas, and Florida.

About Iteris, Inc.

Iteris, Inc. is the market leader in providing Traffic Information Management Solutions to the Intelligent Traffic Management Industry. Our decades of expertise in traffic management, along with superior services and patented products help: detect, measure, and manage traffic and vehicular performance; minimize traffic congestion and inform and empower our clients with solutions to better manage their transportation networks. The firm is headquartered in Santa Ana, California with offices nationwide and in the Middle East. Investors are encouraged to contact us at 1-888-329-4483 or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and expected benefits of Vantage Vector and our future prospects.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies, including Vantage Vector, and the solutions that incorporate our technologies; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our Vantage Vector system; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website ( www.sec.gov).

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