The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.NEW YORK ( TheStreet) -- Strategy, like technology, is great when it works. I was facilitating a leadership conference for a client in Pennsylvania in October of 2011, when suddenly I noticed whisperings among the attendees. First a couple, then gradually more and more throughout the room. On the break, I couldn't help but ask a manager, "What's going on?" Her reply, "The network's down and I can't check my BlackBerry." Well, my first thought was everyone should be paying attention to the speakers anyway, not checking the net. However, in today's "crack berry" world, it's tough to prevent.