Is BlackBerry's Juice Souring?

The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.

NEW YORK ( TheStreet) -- Strategy, like technology, is great when it works.

I was facilitating a leadership conference for a client in Pennsylvania in October of 2011, when suddenly I noticed whisperings among the attendees. First a couple, then gradually more and more throughout the room.

On the break, I couldn't help but ask a manager, "What's going on?"

Her reply, "The network's down and I can't check my BlackBerry."

Well, my first thought was everyone should be paying attention to the speakers anyway, not checking the net. However, in today's "crack berry" world, it's tough to prevent.

But as with all things interrupted, it offers pause to reconsider things like reliability, service and quality of the vendor(s) involved. Such is the case following the terrible upset in Research In Motion's ( RIMM) RIM's network last fall.

The customer backlash and fallout -- several things have happened. Not the least of which is a shake up of the board, a shift in strategy, and now a re-thinking of the CEO.

All in all, it's no fun being at RIM these days.

Will RIM and its iconic BlackBerry survive?

Probably, but not without more shuffling of the C-Suite and Boardroom.

There's nothing like a bold restructuring to garner a second chance in the marketplace.

That's what RIM needs more than ever -- a bold restructuring and a bold, two-pronged strategy for recovering trust from the customer base and restoring leadership in the industry.

Don't count RIM out. Many icons of success go through a period where they hit the wall. I know, I've seen it, been involved in some, and always celebrate comebacks of companies worthy of second chances.

When companies find themselves in this position, they climb over, go around, or break through the wall, but it takes talent and time.

The internal talent seems out of ideas so maybe it's time to call in some from outside. And the clock continues to tick.

To RIM CEO Heins: Watch out for those incredibly huge severance packages for executives "in-charge" when the downward spiral continues -- boards and shareholders are frowning more and more on pay-for-non/poor performance.

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

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