The Original SoupMan Garners Tremendous Attention At The N.Y. Foods Street Event In Yokahama, Japan

(SOUP: OTCBB) SoupMan, Inc., the nation’s long-adored and highly acclaimed soup brand, recently attended the N.Y. Foods Street Event in Yokahama, Japan. Sponsored by Sakai Foods and the upscale Sogo department store chain, The Original SoupMan was invited to participate in the event by international export company, Sakai Foods, a Japanese importer of successful American brands to Japan. Sakai Foods is prepared to do the same for The Original SoupMan and seek to make the brand a fixture in the Japanese food and beverage industry.

The relationship between The Original SoupMan and Sakai Foods is expected to give Japanese consumers direct access to the famous hot soups in 2012 via the opening in Tokyo’s Central Train Station terminal of the first Original SoupMan international location.

In a move that allows The Original SoupMan a greater introduction in the global $10+ billion soup category, this first Original SoupMan international location is expected to not only introduce its famous soups to this new market but lead the way for the subsequent introduction of the Original SoupMan new, shelf-stable carton soups for supermarkets throughout Japan in the future.

Sakai Foods has extensive experience in all aspects of promoting and exporting frozen, chilled and shelf-stable products internationally. Now, the export trading company will be responsible for overseeing international logistics, marketing and distribution of The Original SoupMan food products, including both retail and food service goods throughout Japan.

Keiji Sakai, President of Sakai Foods, stated, “We are all extremely excited about opening our first SoupMan at such a great location. It will give Tokyoites a true taste of New York in Central Tokyo.”

“The Original SoupMan’s seafood soup products have been especially well received at the N.Y. Foods Street show and we are confident that our new collaboration with Sakai Foods will secure our soups a lasting spot in the hearts, minds and stomachs of consumers living in Japan,” said Dan Rubano, SoupMan, Inc., Senior Vice President.

“Japanese consumers will have the option to dine on the legendary Zagat-rated Best soups. Soup for You and Soup for Japan! Sakai Foods simply picks the product up at SoupMan in the United States and its organization does the rest,” added Arnold Casale, SoupMan, Inc. CEO.

George Synan, New Project Manager Sakai Foods, joined Sakai Foods to identify and launch new brands into the Japanese market. George comes from a strong retailing background where he was the founder and president of SCJ, the master franchisee for the “Seattle’s Best Coffee” brand in Japan. Seattle’s Best has 70+ locations in Japan and is currently the 3 rd largest foreign coffee chain in the market.

Mr. Synan said, “We see tremendous growth opportunity in the market for The Original SoupMan. We have received tremendously positive response from consumers from our market research and believe it to be a unique product that fills a large niche here in the market. We look forward to working with The Original SoupMan for years to come.”

About SoupMan, Inc:

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as "Art, not Soup", it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company's franchise operations include highly visible locations in Fisherman's Wharf in San Francisco, the Mohegan Sun Casinos and more. The Company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading QSRs. Original SoupMan products are now available in innovative shelf-stable cartons for sale in the soup aisle of major supermarket chains in September 2012. The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O'Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. SOUPMAN INC, parent company of The Original SoupMan, is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook.

About Sakai Foods:

Sakai Foods was established in July 1992 and their US subsidiary Sakai Foods America was registered in Pennsylvania in December 2009. Sakai Foods America is an export trading company responsible for logistics and domestic & international trade shows. They have extensive experience in all aspects of export and have a wide variety of food products including retail and food service goods. They also have worldwide contacts and experience in promoting and exporting frozen, chilled and shelf-stable products. Sakai Foods brands include: ACME Smoked Fish Corp., Asher’s Chocolates, Turkey Hill Dairy, Junior’s, Johnsonville Sausage and more.

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the anticipated opening and success of the Company's location in Japan and the introduction of Original SoupMan shelf-stable cartons in supermarkets in Japan. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as any failure to open the new location in Tokyo’s Central Station, the failure of the new product to obtain market acceptance or to result in increased sales, our ability to raise capital to fund our product launch and operations and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at

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