NEW YORK, April 4, 2012 /PRNewswire/ -- Dahlman Rose & Company, LLC, a leading investment bank specializing in the global natural resources supply chain, has announced its sponsorship as Principal American Liaison (PAL) for Sydney-based White Energy Company (ASX: WEC) on the OTCQX International Platform under the symbol WECFY, effective January 23, 2012. White Energy Company is an innovative coal technology business that holds an exclusive worldwide license for a technology that upgrades lower quality coal to create a cleaner and more efficient fuel. As part of Dahlman Rose's Principal American Liaison sponsorship, the firm has been retained to provide a suite of services and will provide the PAL compliance function for White Energy Company's listing on the OTCQX International. Dahlman Rose's suite of services distinguishes its PAL sponsorship program by providing unique insights about the U.S. market environment and the highest level of aftermarket service to its clients. ABOUT DAHLMAN ROSE & CO.Dahlman Rose & Co., LLC (MEMBER: FINRA/SIPC) is a research-driven investment bank focused on energy, transportation, infrastructure, and other industries that compose the global supply chain. The firm's industry-leading analysts, bankers, and traders offer unique insight into the companies and markets that provide the building blocks of the global economy. Dahlman Rose provides institutional sales and trading, equity research, mergers and acquisitions advisory, and underwriting services. For more information regarding Dahlman Rose, please visit www.drco.com. ABOUT WHITE ENERGY COMPANY White Energy Company (ASX:WEC : US-OTCQX:WECFY) is the exclusive worldwide licensee of the Binderless Coal Briquetting (BCB) technology which is a low cost mechanical process that upgrades high moisture, low value sub-bituminous and lignite coals through a process of dehydration and compaction. The resultant product is a dense, physically and chemically stable briquette with higher energy content and value which can be handled like normal coal.